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How To Build a Great Brand
Great brands aren’t born, they’re made. They are based in honesty, a shared vision of excellence, and hard work. They differentiate. They endure. Great brands promise something extra that reaches...
View ArticleA Jumbling of Randomness: Taglines, Netflix and MIT, and Logorama
It has been a week. Lots of things rattling around in the noggin recently. I think I need to get out a lot of out or my head is going to explode and ooze out my ear. Topic one: Monday was a fun and...
View ArticleThe Portable Brand
Does everyone allied with your organization know and understand what your institution stands for, its core values, and competitive advantages? If the answer is no, your brand is not as strong as it...
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